He Sold 300+ Websites for $6.8 Million on Flippa

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Flippa Isn’t a Lottery Ticket

Most people treat Flippa like a one-time opportunity. They build a website, list it once, and hope someone buys it.

Then you come across profiles that completely break that illusion.

There are sellers on Flippa who aren’t flipping a single project. They’re running a business. And once you see how they operate, you can’t unsee it.


The $6.8M Seller Who Treats Websites Like Inventory

One of the clearest examples is Joseph Burrill, a seller who has completed 300+ transactions totaling over $6.8 million on Flippa.

What stands out isn’t just the volume. It’s the consistency.

Joseph buys and sells websites across multiple niches, using familiar formats: content sites, simple ecommerce brands, and clear monetization models. Many of his sites are years old, which immediately lowers buyer risk. His listings are clean, structured, and easy to evaluate.

He’s not selling dreams of future growth. He’s selling assets that already make sense.

That’s why buyers trust him—and why deals close repeatedly.


Two Other Sellers Show the Same Pattern in Different Forms

Another seller focuses on building authority-style affiliate sites. He creates similar websites across consumer niches, grows them to a clean baseline, and lists them for mid five-figure prices. It takes longer, but the upside per sale is higher.

A third seller goes even simpler. He sells starter websites built from the same templates under different domain names, across many niches, for $99–$139. No traffic. No revenue. Just structure and speed. He’s done this hundreds of times.

Different strategies. Same mindset.


The Real Pattern Behind All Three

None of these sellers is gambling on one website.

They:

  • Reuse structures
  • Repeat workflows
  • Change niches, not systems
  • Sell clarity, not complexity

Flippa works when websites become units, not personal projects.


How This Connects to Website Asset Builders

This is exactly how I designed Website Asset Builders.

Inside the community, I support all three models: buying and improving sites, building authority sites, and selling starter assets. And in the VIP tier, members get three website templates with PLR rights per month, so they can reuse, customize, and sell websites without starting from scratch.

Instead of asking, “Will this website work?”
You start asking, “How many can I ship this month?”

That’s when things change.

Best,
Stella

PS: The VIP tier of Website Asset Builders is currently available at a discounted price (regular price $349). This offer is temporary, and the price will increase soon as new VIP members are onboarded. If you want access to the 3 website templates with PLR rights and full support for all three website-selling models, now is the best time to join.

Building website assets, traffic systems, and sellable blogs.

👉 Join my Skool community Website Asset Builders
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Disclosure: Some links in this email may be affiliate links. I may earn a commission at no extra cost to you. Results and earnings are not guaranteed and depend on individual effort and circumstances.

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I share behind-the-scenes strategies on building profitable websites, growing traffic with AI & Pinterest, and turning simple sites into sellable digital assets — without hustle culture.